Development of an Internal Analytics Dashboard for Enhanced Data Management and User Engagement

The organization faced difficulties in efficiently collecting user contacts, managing consent for data processing, and delivering personalized marketing materials. The lack of an integrated digital platform hindered effective communication and data management, impacting marketing outreach and user engagement metrics.

A mid-sized international software development company specializing in creating custom web and mobile solutions for clients worldwide, focusing on enhancing digital presence and client engagement.

• Implement a streamlined contact collection system with user consent management.
• Develop a secure platform to send personalized marketing communications.
• Enhance user interface to improve user experience during data submission.
• Establish automated acknowledgment and notification workflows.
• Ensure compliance with data processing regulations.

• User contact submission form with mandatory consent checkbox.
• Backend system to process and store user contact data securely.
• Automated email or message delivery upon successful form submission.
• User notification system confirming data receipt and next steps.
• Administrative dashboard for managing contacts and communication templates.

• Email marketing platforms for personalized outreach
• CRM systems for centralized contact management
• Analytics tools to monitor user engagement

• System should support at least 10,000 concurrent users.
• Data security measures ensuring compliance with relevant data protection laws.
• High availability with 99.9% uptime.
• Fast load times with response latency under 2 seconds.

The new platform is expected to increase contact collection efficiency by 30%, improve marketing response rates by 20%, and enhance overall user engagement, thereby supporting targeted marketing campaigns and data-driven decision-making processes.