Development of an Internal Analytics Dashboard for Enhanced Data Management

Business services

Client's Internal Data Management and Marketing Communication Challenges

The client faces difficulties in managing user data collection and processing, leading to inefficient targeted marketing efforts. Their current system lacks a comprehensive platform to handle user contact information, consent management, and personalized communication at scale, hindering effective outreach and engagement strategies.

About the Client

A mid-sized international company specializing in software development, aiming to optimize its internal data collection and marketing outreach processes.

Objectives for Developing a Robust Data Collection and Marketing Automation Platform

Design and implement a user-friendly online form for contact data collection with integrated consent management.
Develop a centralized system to securely store and process personal data in compliance with data privacy regulations.
Create an automated system for sending personalized marketing materials based on user preferences and behaviors.
Enhance scalability to support a growing user base and increased data volume.
Improve the efficiency of targeted marketing campaigns, aiming for a measurable increase in engagement rates.

Core Functionalities for the User Data Collection and Marketing System

Customizable contact submission forms with mandatory consent checkboxes.
Secure, encrypted storage of personal data and user preferences.
Automated email or message sending system for personalized marketing campaigns.
User interface for managing contact records, opt-in/opt-out statuses, and campaign statuses.
Compliance monitoring features ensuring adherence to data privacy laws.

Preferred Technologies and Architectural Approach

Web application framework (e.g., React, Angular)

Backend with Node.js or Python-based frameworks

Cloud hosting platform for scalability (e.g., AWS, Azure)

Secure database solutions (e.g., PostgreSQL, MongoDB)

External Systems and Data Integrations Needed

Email marketing platforms for campaign automation
CRM systems for contact management synchronization
Analytics tools for tracking campaign performance
Data privacy compliance modules or APIs

High-Level Non-Functional System Requirements

Scalability to support up to 10,000 daily form submissions
Response time under 2 seconds for data retrieval operations
System uptime of 99.9% and robust disaster recovery protocols
Compliance with GDPR and other relevant data protection regulations

Projected Business Benefits and Key Performance Improvements

Implementation of the platform is expected to significantly increase marketing outreach effectiveness, with an estimated 30% boost in engagement rates. Improved data management will lead to higher conversion rates and better compliance with data privacy regulations, ultimately contributing to enhanced operational efficiency and customer relationship management.