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Development of an Interactive Smart TV Application for Hospitality Guest Engagement
  1. case
  2. Development of an Interactive Smart TV Application for Hospitality Guest Engagement

Development of an Interactive Smart TV Application for Hospitality Guest Engagement

sombrainc.com
Hospitality & leisure

Challenges Faced by Modern Hospitality Providers in Enhancing Guest Experience

Hospitality businesses often struggle to deliver seamless, engaging in-room experiences due to diverse device compatibility issues, limited content management options, and difficulties in ensuring reliable content display across various TV models. These challenges hinder guest satisfaction and operational efficiency.

About the Client

A mid-sized hotel chain seeking to enhance guest experience through integrated in-room entertainment and information systems.

Goals for Implementing an Interactive Hotel Room Smart TV Solution

  • Develop a comprehensive Smart TV application that informs, entertains, and provides control features to guests, thereby enriching their stay experience.
  • Ensure compatibility with popular smart TV platforms (e.g., LG webOS, others) to maximize device reach.
  • Implement robust content management capabilities allowing easy updates and customization.
  • Design the application to provide smooth navigation without reliance on traditional scrolling, fitting all content within the viewable screen area.
  • Establish detailed error monitoring and logging systems to quickly diagnose display and functional issues across different TV units.
  • Deliver the project within a one-month timeline with a minimal development team.

Core Functional Features for the Smart Hotel TV Application

  • Content display optimized for smart TV screens with no scroll-based navigation, utilizing full view layout.
  • Remote control-friendly navigation with intuitive page transitions and controls.
  • Content management system (CMS) integration for easy update and customization of guest information and entertainment content.
  • Error tracking and detailed logging system that captures display issues and request processing errors with remote report sending capability.
  • Compatibility with popular smart TV platforms, primarily webOS, with potential for cross-platform deployment.
  • Minimalistic and user-friendly interface design suitable for hotel environments.

Preferred Technologies and Architectural Considerations

VueJS framework for front-end development
Hosting on a cloud platform such as Netlify or equivalent
TV-specific SDKs and APIs, specifically for webOS v5.0
Content management system optimized for easy content updates

Essential System Integrations

  • Content Management System (CMS) for dynamic content updates
  • Error and log reporting tool/usbian for remote diagnostics
  • Potential integration with hotel management systems for personalized guest content

Key Non-Functional System Requirements

  • High reliability with minimal downtime, ensuring consistent content display
  • Secure data handling, especially for error logs and content updates
  • Fast response times, with the app supporting smooth navigation within 1-2 seconds
  • Scalability to accommodate additional hotel units or channels in the future

Projected Business Benefits and Impact of the Smart TV Application

The deployment of a tailored Smart TV application is expected to improve guest satisfaction through engaging and informative content, reduce operational issues through effective error monitoring, and streamline content management processes. It aims to deliver a seamless viewing experience across devices, positively impacting guest reviews and operational efficiency within a targeted one-month development period.

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