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Development of an Interactive Promo Website for a Finance Management Super App

phenomenonstudio.com

Financial services

Business services

eCommerce

Challenges in User Engagement and Feature Communication

Users perceive the multi-functional finance app as complex and overwhelming, struggle to understand its unique features, and face barriers in taking conversion actions like downloads or sign-ups despite visiting the website.

About the Client

A fintech company offering an all-in-one finance management app with integrated services including travel planning and fast delivery marketplace

Key Objectives for the Promo Website Development

Create a visually engaging platform that simplifies communication of complex features
Improve user understanding of the app's value proposition through interactive storytelling
Increase conversion rates through intuitive navigation and strategic CTA placement
Establish a feedback loop to continuously optimize user experience

Core Functional Requirements

Feature showcase section with animated visualizations
Step-by-step interactive user guides
Dynamic scroll-triggered animations
Prominent conversion-focused CTAs
User testimonial integration with video content
Multi-platform onboarding flow

Technology Stack Preferences

React.js

Node.js

HTML5

CSS3

GSAP for animations

Required System Integrations

App store APIs (Google Play/App Store)
Analytics platforms (Google Analytics)
User feedback collection tools
Payment gateway integrations

Non-Functional Requirements

Mobile-responsive design with 100% viewport compatibility
Page load speed under 2 seconds
Scalable cloud hosting infrastructure
GDPR-compliant data handling
WCAG 2.1 accessibility standards compliance

Expected Business Impact of the Promo Website

Anticipated 30% increase in user registrations, 75% longer average session duration, and 7% higher conversion rate through enhanced user engagement. The responsive design and optimized performance will reduce bounce rates below 20% while community-building features foster brand loyalty and ongoing user retention.