Development of an Interactive Exhibition Mobile Guide with Real-Time Content and Beacon Support

Manufacturing

Media

Advertising & marketing

Identified Challenges in Enhancing Visitor Engagement at Large-Scale Exhibitions

The client requires a comprehensive mobile application to serve as an official guide for their exhibition pavilion, providing visitors with real-time updates, detailed product and service information, and personalized content. The current engagement methods are insufficient for providing dynamic, location-based content, leading to less optimized visitor experiences and limited interaction opportunities.

About the Client

A global manufacturer organizing a major international event to showcase their latest products and innovations, aiming to enhance visitor engagement and information delivery.

Goals for Developing a Next-Generation Exhibition Guide Application

Create a multilingual mobile application compatible with both Android and iOS platforms to reach a diverse international audience.
Enable real-time updates of event schedules, news, and multimedia content via push notifications, ensuring timely information delivery.
Implement beacon technology to deliver location-specific content and enhance indoor navigation within the exhibition pavilion.
Provide interactive previews of products and services, including videos and success stories, to increase visitor engagement and knowledge transfer.
Facilitate content management through an admin panel allowing dynamic updates and targeted messaging to app users.
Ensure the application is scalable, secure, and performant to handle large user volumes during the event period.

Core Functionalities and Features for the Exhibition Mobile Guide

Multilingual support with automatic language detection and manual switching options
Push notification system for live updates on events, news, and scheduled sessions
Admin panel for content management, including event schedules, news, videos, and success stories
Beacon integration to deliver context-aware notifications and content based on user location within the pavilion
Offline content caching to provide access to key information without internet connectivity
User interface optimized for both smartphones and tablets with an intuitive navigation flow
Tracking and analytics capabilities for user engagement insights

Preferred Technologies and Architectural Approaches

Native development using Android SDK (Android Studio) and iOS SDK (Xcode)

Beacon support via iBeacon technology

Push notifications via Firebase Cloud Messaging (GCM) and Apple Push Notification Service (APN)

Content data handling using HTTP JSON protocols

Local storage with SQLite or equivalent ORM

Version control and issue tracking through Git and GitLab

External Systems and Data Integration Needs

Content management system for dynamic content updates
Push notification services for real-time messaging
Beacon hardware for location-based engagement
Analytics platform for tracking user interactions
CMS integration for multimedia content (videos, success stories)

Key Non-Functional System Requirements

High performance and responsiveness on multiple device types
Scalability to support a large number of concurrent users during peak times
Security measures to protect user data and prevent unauthorized access
Accessibility compliance and user-friendly interface design
Multilingual support with automatic locale detection and manual switching

Projected Benefits and Outcomes from the Exhibition Mobile Guide

The implemented mobile guide aims to significantly enhance visitor engagement through real-time updates, location-based content, and multimedia interactions. It is expected to improve overall visitor satisfaction, increase exposure to product offerings, and provide valuable analytics on user behavior, leading to better event planning and targeted marketing efforts during large-scale exhibitions.