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Development of an Interactive E-commerce Platform with Advanced Visualizer for Paint Customization

appunite.com

Manufacturing

eCommerce

Challenges in Digital Transformation and E-commerce Integration

The client faced difficulties in unifying internal department workflows, managing large volumes of product data, and maintaining development continuity during organizational restructuring. Traditional sales methods lacked digital capabilities for customer engagement and efficient order processing.

About the Client

Leading paint manufacturer in the MENA region seeking digital transformation through e-commerce integration

Objectives for Digital Transformation and Enhanced Customer Experience

Create an immersive product visualization tool to enhance customer decision-making
Establish a fully functional e-commerce platform for paint sales
Implement agile development practices to adapt to organizational changes

Core System Functionalities and Key Features

Product catalog with advanced search and filtering capabilities
Visualizer tool for paint color application on realistic interior images
Secure e-commerce transaction system with pickup/delivery options
Real-time inventory management integration
User account system with order history tracking

Technology Stack and Development Approach

Elixir

Flutter

Agile Development

QA Automation

System Integration Requirements

Payment gateway integration
Inventory management system API
CRM platform for customer data
Digital asset management for product visuals

Non-Functional System Requirements

Scalable database architecture for large product datasets
High-performance rendering for visualization tool
Secure payment processing with PCI compliance
Responsive design for cross-device compatibility
Flexible API for future system integrations

Expected Business Impact of Digital Transformation

The platform will enable a strategic shift from traditional sales to digital commerce, increasing customer engagement through immersive visualization tools while maintaining operational flexibility during organizational changes. The solution establishes a foundation for data-driven business decisions and improved customer retention through enhanced digital experiences.