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Development of an Interactive 3D Digital Media Presentation Application for Global Content Distribution
  1. case
  2. Development of an Interactive 3D Digital Media Presentation Application for Global Content Distribution

Development of an Interactive 3D Digital Media Presentation Application for Global Content Distribution

saritasa.com
Media
Advertising & marketing
Entertainment

Identifying Challenges in Global Digital Media Content Presentation

The client faces difficulties effectively showcasing digital media content to international partners, requiring an engaging, multi-language, multi-resolution presentation platform that integrates real-time data on content availability and market intelligence.

About the Client

A global entertainment and media content provider seeking innovative digital showcasing tools for international sales and distribution teams.

Key Goals for Enhancing Digital Media Distribution

  • Create an immersive, interactive application enabling sales teams to present digital media content in both 2D and 3D formats to prospective clients.
  • Implement a virtual environment that can be customized with user-generated assets such as planets, stars, and spaceships, for dynamic content presentation.
  • Integrate real-time data streams related to digital content availability, market and competitive information.
  • Support multiple languages, audio tracks, and resolution options for a truly international reach.
  • Ensure the application is accessible via tablets and other portable devices for ease of use during client interactions.
  • Provide an engaging user interface that enhances sales pitches and customer engagement.

Core Functional System Requirements for Digital Media Presentation

  • 3D Virtual World Interface: Develop a virtual environment resembling a universe with manageable elements such as planets, stars, and spaceships, manipulated through touch gestures.
  • Content Visualization: Display digital media offerings, including movies, TV programs, and internet content, with options for different resolutions and caption languages.
  • Real-Time Data Integration: Aggregate and present current data on content availability, market trends, and competitive insights within the environment.
  • Multi-Language & Audio Support: Enable selection of multiple languages and audio tracks, with configurable resolution settings tailored for international clients.
  • Customizable Content Space: Allow sales personnel to create and personalize their own virtual presentation space, facilitating a unique sales experience.

Technologies and Architectural Preferences for the Project

Unity 3D for immersive 3D virtual environment development
Cross-platform development approaches supporting iPads and tablets
Real-time data APIs for dynamic content and market information integration

External Systems and Data Sources Necessary for Full Functionality

  • Content management systems to fetch current digital media availability
  • Market intelligence platforms for real-time competitive data
  • Localization services for language and caption options

Non-Functional Requirements Ensuring Performance, Security, and Scalability

  • Application should support concurrent users at scale for global sales teams, aiming for performance with a latency of less than 2 seconds.
  • Ensure data security and access control for proprietary market information.
  • Design for responsive performance on iPads and tablets, optimized for touch interaction.
  • System should be scalable to incorporate additional content, languages, and data sources over time.

Projected Business Impact of the Digital Media Presentation Platform

The developed solution is expected to significantly improve global digital media content presentation, enabling sales teams to engage international clients more effectively. Anticipated outcomes include increased sales conversions, enhanced client engagement through immersive presentations, and improved ability to showcase content variations and market intelligence, ultimately accelerating revenue growth and expanding market reach.

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