A leading audiovisual equipment provider offers an extensive catalog of projectors, lenses, and lighting tailored for different cinema environments. Despite having a comprehensive range, clients face difficulties identifying the optimal setup for their specific theater configurations, resulting in a suboptimal purchasing experience. Current manual tools, such as spreadsheets, are inadequate for making accurate, personalized equipment recommendations, impacting customer satisfaction and sales efficiency.
A large-scale audiovisual technology provider specializing in cinema projection equipment and lighting solutions, serving global markets with an extensive product catalog.
The implementation of this platform aims to significantly enhance customer experience by providing precise, quick, and customizable product recommendations. Expected outcomes include increased conversion rates, reduced sales cycle time, and improved customer satisfaction across international markets. The scalable product management capabilities will also enable the organization to efficiently expand its catalog, supporting sustained growth in a competitive global market.