Development of an Integrated SaaS Advertising Platform for Automating Campaign Management and Marketplace Connectivity

Existing advertising operations involve manual management of client data, disparate communication channels, non-transparent pricing, and inefficient processes for connecting and managing multiple advertising platforms. Advertisers lack an integrated system that automates ad purchase and tracking, consolidates operational tasks, provides quick access to marketplace services, and streamlines documentation workflows, leading to increased operational time, errors, and suboptimal campaign performance.

A mid-sized digital advertising agency or direct advertiser aiming to streamline ad purchasing across multiple platforms, improve process transparency, and enhance campaign oversight through a unified software solution.

• Develop a comprehensive SaaS platform to automate the buying, tracking, and management of digital advertising campaigns across multiple platforms.
• Create a custom admin interface enabling the client's product team to efficiently oversee tasks, manage vendors, and facilitate platform integrations.
• Implement a unified marketplace aggregating over 100 advertising sites/services with categorization, search, and analytics articles to support campaign decisions.
• Design core tools such as a task manager for monitoring campaign activities, a command center for managing ad accounts and budgets, and document templates to automate paperwork.
• Adopt microservice architecture to enable scalable, parallel development with easy maintenance and support.
• Ensure secure, reliable, and performant system operation adhering to industry best practices.

• User registration and verification system for onboarding advertising agencies and direct advertisers.
• Selection and connection of advertising products via APIs, with payment management through account top-up or credit limits.
• An explore feature for browsing, searching, and selecting advertising platforms, supported by categorization and relevant analytics articles.
• A dedicated task manager to create, monitor, and automate campaign tasks, including automatic alerts for budget thresholds.
• A command center to centralize account management, facilitate account creation, balance top-ups, and status monitoring.
• Automated document templates for routine paperwork, downloadable with a single click.
• Admin panel for managing platform vendors and processing integration requests, with role-based access for account managers and admins.
• A microservice-based architecture supporting parallel development, scalability, and maintainability.

• API integrations with 100+ advertising platforms and services
• Payment gateway systems for account top-ups and credit management
• Analytics and reporting tools for campaign performance insights
• Third-party messaging and communication tools for client engagement

• System scalability to support increasing number of integrations and concurrent users
• High system uptime (target 99.9% availability)
• Fast response times for user actions (aiming for sub-second latency for core functionalities)
• Robust security protocols, data encryption, and role-based access control
• Automated testing, CI/CD pipelines, and documentation practices to support maintenance and updates

The new system aims to significantly reduce manual operational time and errors, increase campaign efficiency, and improve transparency across advertising processes. Expected outcomes include faster onboarding of new platforms, streamlined task management, reduced administrative workload, and improved decision-making support, ultimately leading to higher client satisfaction and increased advertising ROI.