The client lacks a comprehensive digital solution to enable users to plan, monitor, and enhance their workout sessions across indoor rowing, cycling, and skiing ergometers. Current capabilities do not support detailed performance analytics, goal setting, social engagement, or participation in challenges, limiting user motivation and retention.
A manufacturer specializing in fitness equipment looking to enhance user engagement through a connected mobile application for various ergometers.
The development of an integrated mobile fitness platform is expected to significantly increase user engagement, with targeted growth in workout session tracking, social participation, and challenge involvement. Enhanced features will motivate users to train more consistently, leading to improved customer satisfaction and brand loyalty. The app aims to facilitate a more connected and motivated fitness community, supporting the client’s strategic goal of expanding their digital presence and user base.