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Development of an Integrated Fan Experience Platform for Connected Stadiums

clock.co.uk

Sports

Technology

Hospitality & Leisure

Challenges in Modernizing Stadium Fan Experience

Fragmented digital experiences due to multiple proprietary supplier platforms, outdated physical-digital ecosystem integration, inability to collect actionable fan behavior data, and missed revenue opportunities from static matchday services.

About the Client

Professional rugby club seeking digital transformation of stadium operations and fan engagement

Goals for Enhanced Fan Engagement and Operational Efficiency

Unify stadium services (ticketing, F&B, merchandise) into a single digital platform
Create immersive real-time fan experiences through mobile technology
Implement data-driven insights for personalized engagement
Increase matchday revenue through digital service optimization
Establish year-round fan engagement channels

Core Platform Capabilities

High-speed WiFi-enabled mobile app with low-latency streaming
Real-time referee audio feed integration
Click & Collect/delivered F&B ordering system
Interactive match quizzes and voting features
Integrated ticketing and seat mapping
Push notification system for live updates
Podcast and content streaming integration
User behavior analytics dashboard

Technology Stack Requirements

Mobile app development frameworks (iOS/Android)

High-capacity WiFi 6 infrastructure

Cloud-based backend services

API-first integration architecture

Real-time data streaming protocols

System Integration Needs

Ticketing system APIs
Point-of-sale (POS) systems
Payment gateways
Podcast hosting platforms
CRM systems for fan data

Operational Requirements

Support for 10,000+ concurrent users
Sub-50ms latency for audio streaming
GDPR-compliant data handling
99.9% uptime during matchdays
Scalable cloud infrastructure

Expected Business Impact of Integrated Fan Experience Platform

Projected 40% increase in matchday digital engagement, 25% growth in ancillary revenue streams, 30% improvement in fan satisfaction scores, and 15% higher season ticket renewal rates through enhanced digital touchpoints and personalized experiences.