Development of an Integrated Ecommerce Platform for Automotive Retailers with Trade-in and Tax Calculation Modules

Auto retailers face difficulties in providing a seamless omnichannel shopping experience, integrating online sales with in-store processes, and streamlining trade-in and tax calculations. They lack a unified digital platform that enables online product customization, efficient lead capture, and accurate transaction processing, resulting in lower conversion rates and increased operational inefficiencies.

A mid-sized automotive dealership chain seeking to enhance customer online shopping experience and streamline sales processes through integrated ecommerce solutions.

• Implement an ecommerce platform that seamlessly integrates into existing web solutions and showrooms, offering customers a unified shopping experience.
• Enables online purchase of extended warranties, insurance options, and smart device replacements, improving customer engagement.
• Introduce a trade-in valuation module allowing customers to upload vehicle documents and schedule in-person assessments, reducing inspection times.
• Develop an automatic sales tax calculation feature tailored to buyer and seller locations to ensure transparency and compliance.
• Capture leads through website visitor data collection to increase conversion rates and support sales teams.
• Track orders and leads via an integrated backoffice system to improve sales management.

• Online shopping interface for additional options such as warranties, insurance, and device replacements.
• Lead capture system that gathers visitor data to convert visitors into potential customers.
• Order management and tracking with a backoffice dashboard for sales personnel.
• Trade-in module allowing vehicle photo and document uploads, online valuation, and appointment scheduling.
• Automatic taxes calculation based on user location and transaction details.
• Integration with dealership inventory, CRM, and other business systems.

• Existing dealership websites for seamless integration
• Trade-in vehicle document upload and verification systems
• Tax rate databases based on geographic locations
• CRM and inventory management systems

• High system availability with minimal downtime
• Responsive interface compatible across devices (mobile and desktop)
• Secure handling of customer data and payment information
• Scalable architecture to support increasing user engagement

The implementation of the integrated ecommerce solution is expected to significantly improve customer experience, resulting in higher online engagement and lead conversion. The automation of trade-in valuation and tax calculations will reduce transaction times and operational costs. Overall, this project aims to enhance sales efficiency and generate measurable growth in online transactions and customer retention.