The client currently faces challenges in efficiently creating, managing, and promoting medical training events and educational content. Each event requires manual setup of landing pages, which is time-consuming and inconsistent in branding. There's also a lack of an integrated platform for broadcasting medical procedures, facilitating online live surgeries, and managing private professional accounts, leading to fragmented workflows and limited reach.
A large medical equipment manufacturer with a global presence seeking to enhance its educational and telemedicine offerings through a unified digital infrastructure.
The implementation of the integrated digital platform is expected to significantly streamline event creation and management—reducing setup time from days to minutes—thus increasing the number and scale of medical educational events. It will enable live broadcasting of surgeries and seminars to a global audience, fostering professional collaboration and knowledge sharing. The private accounts and content sharing features will enhance user engagement and brand loyalty. Overall, the platform aims to improve outreach, reduce operational costs, and strengthen the company's position as a leader in medical education and support services.