The client requires a comprehensive digital platform that allows farmers, traders, and logistics providers to efficiently select, bid, and negotiate transactions directly within the system. The current manual or disjointed processes hinder timely transactions and limit market reach, necessitating a unified, functional online trading environment that enhances transaction efficiency and communication.
A mid-sized marketplace platform facilitating wholesale agricultural commodity transactions, including features for offer creation, response, bidding, and communication between farmers, traders, and logistics providers.
The new digital trading platform is expected to streamline agricultural commodity transactions, reducing manual processing time and increasing marketplace efficiency. Anticipated outcomes include a 30% reduction in transaction cycle times, improved transaction transparency, and increased user engagement, thereby expanding market reach and operational scalability.