Development of an End-to-End Cloud Analytics Platform for Digital Marketing Optimization

The client faces difficulties in analyzing the full customer journey across multiple marketing channels due to restrictions on personal data usage, particularly restrictions on identifiers like Client ID. Existing analytics tools lack the flexibility for real-time, comprehensive reporting without compromising user anonymity, hindering effective marketing campaign optimization and cost allocation.

A mid-sized digital marketing agency or a small-to-medium enterprise seeking a comprehensive analytics solution to enhance marketing channels, improve campaign performance, and ensure compliance with data privacy regulations.

• Develop a SaaS platform enabling end-to-end customer journey analytics tailored for small and medium-sized businesses and marketing agencies.
• Allow users to analyze and optimize conversion channels separately, facilitating more efficient budget distribution.
• Implement data privacy features enabling the use of anonymized identifiers for compliance with data protection regulations.
• Provide capabilities for creating and managing secure, single sign-on service accounts with customizable access permissions.
• Enable seamless sharing and configuration of analytics access within teams, integrated directly into the marketing platform environment.
• Achieve a measurable reduction in marketing costs by leveraging the platform's insights, targeting at least a 12% cost savings as demonstrated in previous benchmarks.

• Differentiated access permissions for administrators and team managers, controlling visibility of reports and analytics data.
• An admin panel with real-time reporting dashboards sourced from integrated analytics services.
• Integration with major analytics platforms to unify data on advertising, audience segmentation, and conversion tracking.
• Support for anonymized user identifiers to facilitate compliance with privacy regulations and enable user tracking without compromising anonymity.
• Ability to create and manage service accounts for secure, account-independent access to reports.
• Options for sharing analytics data with team members and external stakeholders with configurable access rights.
• Future-proof architecture designed for extensibility, including support for social media analytics, affiliate program metrics, and additional marketing channels.

• Google Analytics API for web and mobile analytics data
• Advertising platform APIs for campaign and audience analytics
• CRM system integration for customer data and lead tracking
• Optional integrations with social media platforms and affiliate marketing tools
• Authentication provider for secure user management

• High scalability to support growing data volume and user base
• Real-time data processing for timely insights
• Robust security measures, including data encryption and access controls
• High system availability with 99.9% uptime SLA
• Responsive UI for web and mobile devices
• Compliance with data privacy standards such as GDPR

The implementation of the new end-to-end analytics SaaS is expected to enable clients to optimize marketing spend efficiently, akin to prior benchmarks where the platform contributed to at least a 12% reduction in marketing costs. Additionally, it will provide comprehensive, real-time insights into customer journeys across multiple channels, improving campaign effectiveness, facilitating better budget allocation, and ensuring compliance with data privacy regulations.