The client faces difficulties in providing a user-friendly and efficient platform that connects local producers of natural and handcrafted goods with worldwide consumers. Key issues include limited accessibility, complex navigation, lack of transparency in ordering, and ineffective customer engagement tools such as promotions and loyalty programs, hindering market reach and sales growth.
A small to medium-sized online marketplace that aims to showcase and sell handcrafted, natural, and culturally unique products from local producers to a global customer base.
The new platform aims to significantly expand market reach by providing a seamless shopping experience for international consumers, increasing sales of local authentic products. It is expected to improve customer engagement and retention through personalized notifications and loyalty programs, leading to higher transaction volumes. The scalable and secure system will support growth, aiming for measurable increases in online engagement, order conversions, and overall revenue, mirroring the impact observed in similar successful projects.