Development of an Automated User Registration and Marketing Consent Management System

The client required an efficient way to collect contact information from users, ensure compliance with data processing regulations, and facilitate personalized marketing outreach. They faced issues with inconsistent user consent workflows, manual data handling, and difficulties in managing user preferences across multiple channels.

A mid-sized international software development firm specializing in delivering tailored software solutions to enterprises worldwide, with a focus on digital marketing and client engagement platforms.

• Implement a streamlined online form for user contact data collection.
• Integrate a secure mechanism for obtaining and managing user consent for marketing communications.
• Automate confirmation and notification processes upon successful form submission.
• Ensure compliance with data privacy regulations through transparent consent management.
• Develop a scalable solution capable of handling high volumes of user submissions with minimal latency.

• Online contact information collection form with validation and user-friendly interface.
• Consent checkbox with detailed information about data usage, integrated into the form.
• Backend system securely storing contact data and consent records, linked to user profiles.
• Automated email notifications confirming successful submission and consent registration.
• Admin interface for managing user data, consent status, and communication preferences.
• Audit trail for tracking consent changes and data access for compliance purposes.

• Email delivery services for automated notifications.
• CRM or marketing automation platforms to sync user data and preferences.
• Data privacy regulation compliance tools and modules.

• System uptime of 99.9% with minimal latency, ensuring quick form submissions.
• Secure handling of personal data in full compliance with relevant regulations (e.g., GDPR, CCPA).
• Ability to scale dynamically to accommodate increasing user traffic and form submissions.
• High availability and disaster recovery capabilities for data integrity.

The implementation of the automated contact and consent platform is expected to significantly improve data accuracy, reduce manual processing time, and ensure regulatory compliance. It will enable personalized marketing efforts, increase user engagement, and support scalability, resulting in an estimated increase in marketing conversion rates and a reduction in compliance-related risks.