Development of an Automated Marketing Consent and Data Processing Platform

The client faces challenges in managing client contact data, obtaining explicit consent for data processing, and delivering personalized marketing materials in compliance with data regulations. The current manual or fragmented processes lead to delays, inconsistencies, and potential regulatory risks.

A large international marketing firm specializing in digital campaigns and client data management, seeking to enhance client engagement and compliance workflows.

• Implement an automated online form for capturing client contact details and consent preferences.
• Ensure secure processing and storage of personal data in compliance with relevant data protection standards.
• Enable targeted distribution of marketing materials based on client preferences and consent status.
• Improve submit success rate and communication clarity, reducing manual follow-ups.
• Enhance scalability to handle increasing client engagement volume efficiently.

• Responsive, user-friendly web form interface for data entry
• Real-time validation of contact and consent fields
• Secure data transmission and storage compliant with privacy standards
• Automated email confirmation message upon successful submission
• Integration with marketing communication channels for targeted outreach
• Administrative dashboard for managing submissions and consent records
• Audit trail and compliance reporting features

• Email marketing platforms
• Customer Relationship Management (CRM) system
• Data protection and compliance tools

• System must handle at least 10,000 concurrent form submissions per day
• Data encryption both at rest and in transit
• System uptime of 99.9% with backup and failover mechanisms
• Response time for form submissions under 2 seconds
• Compliance with GDPR and other relevant privacy regulations

The new platform is expected to automate and streamline client data collection and consent processes, reducing manual effort by approximately 50%, increasing the rate of successful marketing campaign targeting by 20%, and ensuring full compliance with data privacy regulations, thereby mitigating legal risks and boosting client trust.