Development of an Automated Data Collection and Marketing Consent Management Platform

The client faces difficulties in efficiently collecting user contact information and managing consent for processing personal data, leading to suboptimal marketing outreach and compliance risks. The existing process is manual, prone to errors, and lacks seamless integration with marketing systems, resulting in delayed communication and lower engagement metrics.

A mid-sized international tech company specializing in digital marketing solutions and software development for professional clients worldwide.

• Automate the collection of user contact details through a user-friendly online form.
• Implement a robust consent management system to ensure compliance with data processing regulations.
• Enable targeted marketing communication based on user permissions and preferences.
• Integrate the contact and consent data seamlessly with marketing automation platforms.
• Improve response rate to marketing outreach campaigns and ensure adherence to data privacy standards.

• User registration form with fields for contact information (name, email, phone, etc.)
• Consent checkbox and consent detail tracking to comply with privacy policies
• Automated email acknowledgment upon form submission
• Secure database to store contact and consent data
• Admin panel for managing user data and consent records
• Integration API to connect with marketing automation and CRM systems
• Responsive design ensuring accessibility across devices
• Audit trail for consent changes and data access

• Marketing automation platforms such as email campaign tools
• Customer Relationship Management (CRM) systems
• Analytics tools for monitoring form submissions and consent changes

• System should support at least 10,000 user submissions per month
• Data encryption both at rest and in transit to ensure security
• Compliance with GDPR, CCPA, and other relevant data privacy laws
• High availability with 99.9% uptime guarantee
• Fast response times with page load under 3 seconds

The new system is expected to streamline contact data collection, increase marketing engagement rates by approximately 15-20%, ensure full compliance with data privacy regulations, and reduce manual processing time by up to 50%, thereby enhancing overall operational efficiency and client communication effectiveness.