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Development of an Augmented Reality Virtual Try-On App for Nail Products

netguru.com

Consumer products & services

eCommerce

Retail

Challenges in Online Nail Product Sales

Customers prefer testing nail products in physical stores due to uncertainty about color/design compatibility, leading to lower online conversion rates. Existing digital solutions lack realistic visualization of nail polish application across diverse nail shapes, lighting conditions, and skin tones.

About the Client

A global leader in nail styling and care products with 2,500+ products and distribution across 38 countries

Key Project Goals

Create a virtual try-on solution for realistic nail product visualization
Increase online sales by bridging the physical-digital experience gap
Enable seamless product testing-to-purchase journey
Support cross-platform compatibility (iOS/Android) with performance optimization

Core System Capabilities

Realtime augmented reality nail polish application
3D nail shape and decoration customization
Bookmarking of favorite combinations
Ecommerce platform integration for direct purchases
Multi-device performance optimization

Technology Stack Requirements

Augmented Reality (AR) frameworks

Computer vision algorithms

Machine learning models for image segmentation

C++ cross-platform engine

Python for ML model development

System Integrations

Ecommerce shopping cart API
Cloud storage for nail polish pattern database
Device camera APIs for real-time processing

Performance Criteria

Realtime rendering at 30+ FPS on mid-range devices
Accurate nail boundary detection across skin tones
Lighting condition adaptation for realistic color transfer
Memory optimization for low-end devices

Expected Business Outcomes

Projected 30-40% increase in online conversion rates through enhanced customer confidence in purchase decisions, expanded market reach via mobile-first AR experience, and strengthened brand leadership through technological innovation in the nail care industry.