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Development of an AR-Powered Furniture Visualization Application for Retail Client Engagement
  1. case
  2. Development of an AR-Powered Furniture Visualization Application for Retail Client Engagement

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Development of an AR-Powered Furniture Visualization Application for Retail Client Engagement

netguru.com
Information technology
Retail

Challenges in Demonstrating AR Capabilities for Retail Applications

Retail clients require immersive digital tools to enhance customer experience and improve conversion rates, but existing solutions lack stability, customization options, and practical demonstrations of AR technology in real-world furniture arrangement scenarios.

About the Client

A technology consulting and software development company specializing in innovative digital solutions for retail and enterprise clients

Goals for AR-Powered Furniture Visualization Application

  • Create a crash-free AR application within a 5-week deadline
  • Demonstrate AR's potential for furniture arrangement in live retail environments
  • Enable customization of furniture models, colors, and materials
  • Differentiate from competitors through advanced AR features and usability

Core Functionalities for AR Furniture Visualization

  • AR product placement with perspective scaling and occlusion simulation
  • Customization of 4 chair models across 3 colors and 3 wood types
  • Snapshot capture and sharing via native messaging/email
  • Minimalist SwiftUI interface with onboarding tutorial
  • Gesture-based controls for item manipulation

Technology Stack for AR Development

SwiftUI
ARKit
Swift

System Integrations

  • AppCenter crash analytics
  • iOS system sharing APIs

Performance and Stability Requirements

  • Real-time AR rendering without lag
  • Crash-free operation during live demonstrations
  • Optimized memory management for complex 3D models

Expected Business Impact of AR-Powered Furniture Visualization

Enables retail clients to provide immersive shopping experiences, increases customer engagement through interactive product customization, and positions Netguru as an innovator in AR retail solutions while improving conversion rates through enhanced visualization capabilities.

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