Customers currently face a cumbersome, multi-step process to purchase travel insurance policies, requiring manual input and navigating complex web interfaces, leading to decreased engagement and conversion rates. The company aims to streamline this process by leveraging voice technology for faster, intuitive policy selection and purchase.
A large insurance provider seeking innovative digital solutions to enhance customer engagement by enabling users to purchase insurance policies via voice assistants on mobile platforms.
The implementation of the voice-enabled insurance assistant is expected to significantly improve customer engagement by providing a faster, more intuitive way to purchase travel policies. Anticipated outcomes include a reduction in purchase time from days to minutes, increased policy sales through convenience, and enhanced customer satisfaction. The system aims to increase conversion rates by at least 15%, reduce operational costs associated with manual customer service, and provide valuable insights into customer preferences and behavior for targeted marketing and product development.