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Development of an AI-Powered Virtual Assistant for Enhanced Product and Service Information Delivery
  1. case
  2. Development of an AI-Powered Virtual Assistant for Enhanced Product and Service Information Delivery

Development of an AI-Powered Virtual Assistant for Enhanced Product and Service Information Delivery

firstlinesoftware.com
Manufacturing
Business services
Retail

Identifying Challenges in Customer Information Accessibility and Engagement

The client faces difficulties in delivering instant, accurate product and service information to customers and internal teams, leading to lower engagement and inefficiencies. They require a solution to efficiently provide detailed technical specifications, related content, and personalized recommendations through an easily accessible platform.

About the Client

A large manufacturing corporation specializing in technical products and solutions aiming to improve customer engagement and internal knowledge management.

Key Goals for Implementing an Intelligent Customer Support and Information System

  • Enable instant access to comprehensive product details, technical specifications, and content for customers and staff.
  • Enhance customer engagement through accurate, personalized recommendations based on user queries.
  • Automate responses to common inquiries to increase internal operational efficiency.
  • Facilitate 24/7 accessibility of information regardless of user location or time zone.
  • Support future system integrations with CRM platforms for improved customer relationship management.
  • Gather user interaction data to inform product and content improvements.

Core System Functionalities for an AI-Driven Information Assistant

  • Interactive chat interface for easy access on the client’s web platform.
  • Use of large language models to generate accurate, relevant responses.
  • Grounded information retrieval based on structured product catalogs and content, utilizing vector embeddings.
  • User intent analysis for contextual and relevant responses.
  • Personalized recommendations tailored to user queries and interests.
  • Response guards to prevent improper or hallucinated outputs.
  • Future-ready integration capabilities with CRM systems like Salesforce.
  • Support for scalable operations to handle growing inquiry volumes.

Preferred Architectural Technologies and Frameworks

Retrieval Augmented Generation (RAG) architecture with vector embedding-based data retrieval.
Advanced large language models for natural language understanding and generation.
AI grounding techniques to enhance response accuracy and prevent hallucinations.
Modular, scalable cloud infrastructure to support growth and system integrations.

Essential External System Integrations for Comprehensive Support

  • Customer Relationship Management (CRM) systems for enhanced customer data management and follow-ups.
  • Content management systems for updating and maintaining product and service information.
  • Analytics and data collection platforms for monitoring user interactions and feedback.

Critical Non-Functional System Attributes and Performance Targets

  • System scalability to support increasing inquiry volumes without performance degradation.
  • High availability with 24/7 uptime to ensure continuous access for users across multiple time zones.
  • Response accuracy with a target of delivering relevant information in under 2 seconds.
  • Security measures to protect sensitive product and customer data, complying with relevant standards.

Projected Business Benefits and Impact of the Virtual Assistant System

The implementation of the AI-powered virtual assistant is expected to significantly enhance customer satisfaction by providing instant, accurate information, potentially improving engagement metrics and increasing sales opportunities through personalized recommendations. It will reduce internal workload by automating common inquiries, support 24/7 accessibility, enable data-driven insights for continuous improvement, and scale efficiently as business demands grow.

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