SMEs utilizing extensive data sources, such as Google Analytics, face difficulties in efficiently extracting, visualizing, and interpreting data insights to inform strategic decisions. The lack of intuitive, user-friendly tools hampers their ability to generate predictive analytics and accurately assess how data impacts business goals, leading to suboptimal decision-making and investment risks.
A mid-sized SaaS startup specializing in analytics tools for SMEs, focusing on integrating data retrieval, visualization, and predictive insights to optimize business decision-making.
The development of the interactive prototype will provide clear visualization of product capabilities, facilitating investor engagement and increasing the likelihood of funding. It will enable users to better understand data trends, support informed decision-making, and accelerate MVP development, ultimately reducing time-to-market and enhancing the client’s competitive edge in the analytics SaaS domain.