The client faces difficulty offering a competitive and personalized shopping experience that integrates community features, dynamic product recommendations, efficient inventory management, and scalable customer support within a rapidly evolving eCommerce landscape. Managing product categories in real-time, ensuring accurate recommendations, and maintaining a seamless user experience under increasing user loads are key pain points.
A mid-sized online marketplace platform that enables buyers and sellers to trade apparel, accessories, and footwear with integrated AI features for personalized recommendations, community engagement, and dynamic pricing.
The project aims to significantly improve user engagement through personalized and community-driven features, increase seller revenue by 80% with optimized inventory and pricing modules, and enhance operational efficiency via comprehensive dashboards and automation. The scalable and secure platform is expected to boost customer satisfaction, reduce fraud incidents, and foster a vibrant online marketplace community, ultimately driving business growth and market competitiveness.