The client requires a digital platform to effectively showcase and communicate their cleaning and maintenance services, addressing the need for improved online presence, customer engagement, and service information dissemination. Current methods lack an interactive, user-friendly interface that highlights specialized services such as tile, grout, wood sealing, and restoration, resulting in limited customer outreach and engagement.
A mid-sized company specializing in residential and commercial cleaning, offering a range of services including tile, grout, wood sealing, polishing, restoration, and color sealing, aiming to improve client engagement and service visibility through an online platform.
The new website is anticipated to significantly enhance the client's online presence by providing clear, detailed service information and engaging content, leading to increased customer inquiries, higher subscription rates for special offers, and improved brand authority. Targeted metrics include a measurable increase in customer engagement, subscription conversions, and overall service inquiries, supporting growth in the competitive cleaning industry.