The client faces significant website performance issues, including slow load times (over 12 seconds), high error rates (>20,000 logged errors), inefficient database management, hardcoded components, and poor user experience due to outdated design and navigation. Additionally, there are challenges related to inconsistent URL generation, inadequate multilingual support, and ineffective SEO strategies, all hindering organic growth and international market competitiveness.
A global real estate marketplace platform aiming to enhance property listings, localization, and SEO performance to attract international users and improve user experience.
The project aims to substantially improve platform speed, stability, and user experience, resulting in a tenfold decrease in infrastructure costs, enhanced SEO and indexing leading to a 63-fold increase in website visitors and leads, and more effective localization through AI-driven content, ultimately increasing market reach and operational efficiency.