Development of a Scalable Multi-Role Cryptocurrency Marketing Platform with Real-Time Analytics

The client encounters difficulties in building a scalable, high-performance platform capable of supporting multiple user roles—such as investors, advertisers, publishers, and support staff—while ensuring seamless user experience, robust security, and real-time data accuracy amidst rapid user growth. Additionally, inconsistencies in listing formats, lack of streamlined management tools, and disconnection between advertising costs and returns hinder effective campaign execution and measurement.

A rapidly growing fintech startup specializing in digital asset promotion and token sales, aiming to facilitate seamless campaigns and provide investors with real-time market insights.

• Create a high-performance, scalable platform supporting rapid user growth with minimal latency and stable operation.
• Implement a multirole system allowing investors, advertisers, publishers, and support teams to perform their respective functions seamlessly.
• Deliver real-time analytics dashboards and reporting tools that provide insights into campaign performance, traffic sources, and market activity.
• Establish a streamlined content management system to unify listing formats and streamline project management.
• Design an intuitive, user-centric interface with a strong visual identity to enhance engagement and ease of navigation.
• Develop secure, flexible authentication options supporting multiple login methods for varied user preferences.
• Build a flexible infrastructure capable of scaling to accommodate increasing demand while maintaining high reliability.

• Role-based user management supporting four main roles: investors, advertisers, publishers, and support staff.
• Custom dashboards for each user role displaying relevant real-time analytics, campaign data, and market activity.
• Multi-factor authentication with options including email, phone, Google, Facebook, etc., to ensure secure and seamless logins.
• Containerized frontend and backend services hosted on scalable cloud infrastructure with managed Kubernetes for efficient scaling.
• Robust data storage solutions using scalable cloud databases to ensure high reliability and performance.
• Integrated payment system supporting campaign funding and management via internal balances and payment gateways like Stripe.
• Flexible promotional tools, such as HTML snippets or widgets, to enable external promotion of campaigns across various platforms.
• Comprehensive branding elements including logo design, brand guidelines, and UI consistency for strong market presence.

• Payment gateways for transaction management (e.g., Stripe)
• Social authentication providers (Google, Facebook)
• External analytics and traffic tracking tools
• Widget and website embed codes for promotional campaigns

• Platform must support rapid growth to tens of thousands of daily active users within six months
• Ensure high performance and low latency for data retrieval and user interactions
• Maintain stability and security under peak loads through scalable cloud architecture
• Guarantee data integrity and user privacy through secure authentication and data handling practices

The development of this platform is expected to facilitate more efficient and secure token sale campaigns, improve stakeholder engagement through real-time analytics, and support scalable growth leading to increased daily active users. By streamlining campaign management and analytics, the platform will enable the client to optimize marketing efforts, improve ROI tracking, and strengthen market presence in the evolving digital asset landscape.