The client faces difficulties in providing a seamless, personalized interior design experience online, managing secure user access, flexible subscription plans, and integrating AI-powered design tools with e-commerce functionalities. They aim to attract design enthusiasts and furniture lovers by transforming their digital shopping experience while ensuring platform security, scalability, and user engagement.
A mid-sized online retailer specializing in furniture and home decor seeking to enhance customer engagement and personalization through a digital platform.
The platform aims to significantly enhance user engagement by providing personalized, AI-assisted interior design experiences and a streamlined shopping process. Expected outcomes include increased subscription uptake, higher conversion rates on furniture sales, and improved customer satisfaction, contributing to business growth and a competitive edge in the online furniture retail market.