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Development of an Agent-Focused Mobile Platform for Luxury Property Sales Enhancement
  1. case
  2. Development of an Agent-Focused Mobile Platform for Luxury Property Sales Enhancement

Development of an Agent-Focused Mobile Platform for Luxury Property Sales Enhancement

netguru.com
Real estate

Identified Challenges in Luxury Real Estate Agent Operations

The client faces inefficiencies in providing agents with real-time access to property information, sales tools, and client calculations, limiting their ability to serve high-end clients effectively and streamline the sales process amid increasing market competition. There is a need for a unified digital platform to support agent workflows and enhance client service delivery.

About the Client

A premium real estate development firm with a diverse portfolio of luxury residential, commercial, and leisure properties striving to optimize agent productivity and client engagement through digital solutions.

Goals for Digital Transformation of Agent Workflows

  • Develop a comprehensive mobile application for agents available on iOS and Android platforms to facilitate seamless access to property listings and details.
  • Incorporate real-time browsing of latest property offers, including specifications such as size and location.
  • Implement an integrated mortgage calculator to enable agents to generate quick mortgage estimates for clients.
  • Create a sales offer generation tool that produces professional PDF proposals with minimal effort.
  • Enhance agent productivity and customer satisfaction through streamlined digital workflows and up-to-date information access.

Core Functional Capabilities for the Agent Mobile Platform

  • Property Browsing Module: allows agents to search and filter properties based on various criteria such as location, size, and type.
  • Property Details View: displays detailed information about each property, including specifications, images, and key features.
  • Mortgage Calculator: an inbuilt tool to automatically generate mortgage estimates based on client inputs.
  • Sales Offer Creator: a feature to compile selected property details and mortgage estimates into a branded PDF proposal with just a few clicks.
  • Cross-Platform Compatibility: optimized for both iOS and Android devices to maximize agent accessibility and usability.

Technological Framework and Platform Preferences

Cross-platform mobile development frameworks (e.g., React Native, Flutter) for iOS and Android compatibility.
Cloud-based backend infrastructure to support scalable data access and updates.
Responsive design principles to ensure usability across a range of mobile devices.

External Systems and Data Integrations Needed

  • Property listing databases for real-time updates.
  • Mortgage rate APIs for accurate and current financial calculations.
  • Document generation services for PDF creation.
  • Customer relationship management (CRM) systems for client data access and tracking.

Critical Non-Functional System Attributes and Metrics

  • System scalability to handle increasing property data and user load, with minimum response times of under 2 seconds for core features.
  • High availability with 99.9% uptime to ensure consistent agent access.
  • Data security and privacy measures compliant with industry standards to protect sensitive client and property information.
  • User-friendly interface designed for fast navigation and minimal training requirements.

Expected Business Impact and Success Metrics

The implementation of the mobile platform is anticipated to significantly enhance agent efficiency, reducing time spent on administrative tasks and increasing sales conversions. Targeted outcomes include a rapid onboarding process for new agents, a reduction in manual proposal preparation time by up to 50%, and improved client satisfaction through faster, more personalized service, ultimately supporting the client's goal of strengthening market leadership in the luxury real estate segment.

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