Development of an Advanced User Data Collection and Marketing Automation Platform

The client faced difficulties in efficiently collecting user contacts through online forms and ensuring consent for data processing, which hindered targeted marketing campaigns. The existing processes lacked automation, leading to suboptimal engagement and follow-up capabilities.

A mid-sized international company specializing in digital marketing solutions seeking to enhance lead generation and client engagement through online forms and automated communication channels.

• Implement a user-friendly online contact form to increase lead submissions and ensure compliance with data processing regulations.
• Automate the process of collecting and managing user consents to facilitate personalized marketing campaigns.
• Develop a system for sending targeted marketing materials via email following successful form submissions and consent confirmation.
• Achieve seamless integration with existing CRM and communication platforms to streamline data flow and marketing operations.
• Ensure high system performance, security, and scalability to accommodate increasing user engagement and data volume.

• Responsive online contact form allowing users to leave their contact details and consent preferences.
• Automated email confirmation system to notify users of successful submission and data processing consent.
• Subscription management module to handle user preferences and opt-ins for personalized marketing.
• Backend data processing capabilities for securely storing and managing user contact data and consents.
• Integration APIs with existing customer relationship management (CRM) systems and marketing platforms for data synchronization.
• Admin dashboard for monitoring form submissions, consent statuses, and campaign metrics.

• CRM systems for contact data synchronization
• Email marketing platforms for campaign distribution
• Regulatory compliance modules for consent management

• Scalability to handle a growing number of form submissions (e.g., scale to support thousands of users daily)
• High security standards for protecting personal data and compliance with privacy regulations
• System availability of 99.9% uptime to ensure reliable data collection and communication
• Performance metrics ensuring page load times under 2 seconds and quick response times for API calls

The new platform is anticipated to increase lead collection efficiency by over 30%, improve marketing campaign response rates through targeted communications, and ensure full compliance with data privacy standards. The automation capabilities will reduce manual processing time by approximately 50%, enabling the client to scale their marketing efforts more effectively and enhance overall client engagement.