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Development of an Advanced Knowledge Exploration Platform for Agricultural and Food Sector
  1. case
  2. Development of an Advanced Knowledge Exploration Platform for Agricultural and Food Sector

Development of an Advanced Knowledge Exploration Platform for Agricultural and Food Sector

300.codes
Food & Beverage
Agriculture
Financial services

Identifying User Challenges in Accessing and Navigating Agribusiness Knowledge Resources

Users face difficulty efficiently searching, filtering, and exploring large volumes of expert-authored articles, market analyses, and multimedia content within the platform. The existing interface hampers content discoverability, readability, and timely access to relevant information, limiting user engagement and decision-making capabilities.

About the Client

A medium to large-scale financial institution supporting agricultural and food industries, aiming to provide data-driven tools, market insights, and content to empower farmers and industry stakeholders in sustainable practices.

Goals for Enhancing Knowledge Accessibility and User Engagement in the Platform

  • Improve the usability and readability of the knowledge base to facilitate effortless exploration of content.
  • Implement intuitive search and filtering tools enabling users to find specific articles, market data, and multimedia with minimal effort.
  • Enhance mobile responsiveness and usability for field-based and on-the-go users.
  • Integrate multimedia content such as industry-specific videos and podcasts to diversify information sources.
  • Develop tools for real-time monitoring of agricultural product prices and regional trends.
  • Implement tailored weather information services, including frost alerts for farms.
  • Optimization of the platform’s SEO to increase online visibility to target users.
  • Increase user engagement metrics, aiming for a significant rise in registered users and content consumption.

Core Functionalities and Features for the Agricultural Knowledge Platform

  • Comprehensive search and advanced filtering tools for articles, videos, podcasts, and market data.
  • Content categorization with tag-based navigation and tabbed filtering interfaces.
  • A responsive, user-friendly interface optimized for mobile and desktop devices.
  • A knowledge base with premium content for registered users and freely accessible articles.
  • Embedded multimedia support for videos, podcasts, and visual content in articles.
  • Real-time agricultural product pricing module with regional trend visualization.
  • Dedicated weather service integration providing localized weather updates and frost alerts.
  • Content management system supporting easy updates and multimedia integration.
  • SEO optimization features for enhancing online discoverability.
  • User registration and subscription features to access premium content.

Preferred Technologies and Architectural Approaches

Headless CMS for flexible content management
Responsive design frameworks (e.g., React, Vue.js) for usability across devices
AWS cloud services for scalable hosting and DevOps support
Search engine capabilities for quick content retrieval
Microservices architecture for modular development
Low-fidelity mockups and wireframing during design phases

Essential External System Integrations for Platform Functionality

  • Market data APIs for real-time agricultural price tracking
  • Weather data API for localized weather updates and alerts
  • Content delivery networks for multimedia streaming
  • User authentication and registration systems
  • SEO tools and analytics platforms to monitor visibility and engagement

Non-Functional System Requirements Ensuring Performance and Security

  • Scalable infrastructure supporting thousands of concurrent users
  • Page load times optimized for fast content access
  • Data security protocols to protect user information and content
  • High availability with 99.9% uptime guarantee
  • Mobile-first design with accessibility compliance
  • Robust search performance with relevant filters and fast retrieval

Projected Business Impact and Benefits of the Knowledge Platform Upgrade

The new platform aims to significantly enhance user engagement and content exploration efficiency, leading to increased registered user base and content consumption. By streamlining access to expert insights, market data, and localized weather information, the platform expects to facilitate better decision-making among agricultural stakeholders, ultimately driving greater industry transparency, timely actions, and supporting sustainable development in the food and agricultural sectors.

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