Users face difficulty efficiently searching, filtering, and exploring large volumes of expert-authored articles, market analyses, and multimedia content within the platform. The existing interface hampers content discoverability, readability, and timely access to relevant information, limiting user engagement and decision-making capabilities.
A medium to large-scale financial institution supporting agricultural and food industries, aiming to provide data-driven tools, market insights, and content to empower farmers and industry stakeholders in sustainable practices.
The new platform aims to significantly enhance user engagement and content exploration efficiency, leading to increased registered user base and content consumption. By streamlining access to expert insights, market data, and localized weather information, the platform expects to facilitate better decision-making among agricultural stakeholders, ultimately driving greater industry transparency, timely actions, and supporting sustainable development in the food and agricultural sectors.