Development of an Interactive 3D Interior Arrangement Platform for Enhanced Customer Engagement

The client faces difficulties in showcasing their extensive product range effectively through static images, limiting customer visualization and interaction. The existing tools are outdated, non-responsive, and do not support easy updates to product catalog, affecting the ability to display new offerings or remove discontinued items efficiently. This limits customer engagement, reduces the ability to customize interior designs, and hampers in-store and online cross-promotion.

A mid-sized furniture and interior products retailer aiming to modernize their customer experience through interactive visualization tools.

• Develop a modern, mobile-friendly 3D interior arrangement tool that allows users to browse, mix, and match diverse product offerings (floors, wall panels, kitchen countertops, etc.).
• Enable real-time customization of interiors, including changing wall colors and selecting different product combinations.
• Implement a dynamic product management system to ensure the platform always reflects current product catalogs, including the addition of new items and removal of discontinued products.
• Create sharing functionalities so users can easily share their customized interiors online.
• Enhance customer engagement and decision-making by providing an immersive and customizable visualization experience.

• 3D interior model viewer enabling users to browse and manipulate interior arrangements.
• Product library integration with categories such as flooring, wall panels, countertops, etc.
• Customization options including changing wall colors and selecting different product variants.
• Real-time catalog management system for updating product offerings without redeploying the platform.
• Sharing capability for users to generate online links or images of their customized designs.
• Responsive design optimized for mobile and desktop devices.

• Product data management system for catalog synchronization
• User authentication and sharing platform
• Content management system for updating visual assets and product info
• Analytics tools for tracking user interactions and engagement

• High performance with smooth 3D rendering for all supported devices
• Scalability to handle a growing product library and user base
• Security measures for protecting user data and proprietary product information
• Availability aiming for 99.9% uptime to ensure constant access
• Quick update deployment to reflect product catalog changes seamlessly

The platform is expected to significantly enhance customer engagement by providing an immersive, customizable visualization experience, leading to increased product interaction and conversion rates. By enabling real-time updates to the product catalog, the platform will reduce time-to-market for new products and improve retail and online sales performance, mirroring previous success metrics such as improved product showcase and customer satisfaction.