The client faces challenges in providing a seamless, engaging e-commerce experience that showcases their diverse lighting product lines, enables direct purchasing, and supports complex custom project specifications. They require an online platform that not only facilitates product browsing and purchasing but also educates customers and allows professionals to create tailored lighting solutions with real-time cost estimation.
A midsize retail company specializing in innovative and customizable lighting solutions for commercial, residential, and retail sectors, seeking to enhance direct online sales and project customization capabilities.
The new platform aims to significantly improve the customer experience, increase direct online sales, and reduce reliance on reseller channels. Estimated outcomes include a robust online shopping environment, enhanced customization capabilities for professional clients, and improved engagement through educational content. Overall, the initiative is expected to drive increased sales volume, elevate brand recognition, and streamline order processing workflows.