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Development of a Blockchain-Based Loyalty and Rewards Platform for Mobile Gaming
  1. case
  2. Development of a Blockchain-Based Loyalty and Rewards Platform for Mobile Gaming

Development of a Blockchain-Based Loyalty and Rewards Platform for Mobile Gaming

diffco.us
Gaming
Financial services
eCommerce
Advertising & marketing

Identifying Challenges in Engaging Mobile Gamers and Managing Loyalty Rewards

The client faces difficulties in maintaining high user engagement, incentivizing active gameplay, and providing a seamless reward system for players. Existing loyalty initiatives lack transparency, real-time tracking, and integration with digital assets, limiting the effectiveness of reward distribution and monetization strategies within the mobile gaming ecosystem.

About the Client

A mid-to-large size gaming company aiming to enhance user engagement and monetization through a blockchain-enabled loyalty rewards system integrated with mobile and web platforms.

Goals for Implementing a Blockchain-Based Loyalty and Rewards Solution

  • Design and develop a comprehensive platform enabling players to earn, manage, and transfer bonus points represented as blockchain tokens.
  • Implement a secure and user-friendly wallet system accessible via mobile and web applications, without requiring extensive blockchain knowledge from users.
  • Enable cryptocurrency exchange features allowing tokens to be transferred, used for in-game purchases, or exchanged on external trading platforms.
  • Create an integrated ecosystem supporting partner game integrations, real-time analytics, and user engagement tools.
  • Ensure scalability, security, and performance to support a growing user base with sustained transaction throughput.

Core Functional Requirements for the Loyalty and Rewards Platform

  • User account management with integrated digital wallets for reward tokens
  • Seamless wallet connectivity that abstracts blockchain complexity for users
  • Rewards earning system based on gameplay activities, system engagement, and referrals
  • Cryptocurrency functionality: transferring tokens, purchasing in-game items, and external market exchanges
  • Partner game catalog integration with quick launch capabilities and player activity tracking
  • Referral and invitation system to promote user growth and engagement
  • Newsfeed delivering industry updates, promotional content, and educational materials
  • Financial transaction history and detailed reporting dashboards
  • Partner portal providing activity stats, notifications, and management tools
  • Public blockchain explorer for transparency and operation monitoring
  • Smart contract deployment for token emission, burning, and transaction verification

Technical Stack and Architectural Preferences for the Platform

Blockchain platform based on EOS or similar technology for token management
Mobile SDKs for iOS and Android
Backend frameworks such as Symfony or similar PHP frameworks
Containerization tools like Docker
JavaScript frameworks including Angular and jQuery
Message queuing and real-time notifications via RabbitMQ
Relational database systems like MySQL
Smart contracts for blockchain operations

Essential External System Integrations

  • External EOS mainnet for GMP token exchange integration
  • Game partner APIs to facilitate game catalog listing and activity tracking
  • External trading platforms or exchanges for token liquidity and trading

Non-Functional System Requirements

  • Scalability to support growth to hundreds of thousands of active users
  • High transaction throughput with low latency
  • Robust security measures protecting user data and assets
  • Compliance with data privacy regulations
  • Reliable uptime and disaster recovery capabilities

Projected Business Benefits and Success Metrics

The implementation of this blockchain-enabled loyalty and rewards platform aims to significantly boost user engagement, increase active gameplay sessions, and grow the client’s user base. Expected outcomes include a measurable increase in user retention, enhanced monetization through token transactions, and expanded partnership opportunities, ultimately driving revenue growth and strengthening market position.

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