The client operates an online betting platform that currently lacks integrated tools for odds comparison, predictive analytics, and real-time updates. This limits bettors' ability to compare bookmaker rates, analyze historical data, and receive instant market alerts, adversely affecting user engagement and decision-making quality. Additionally, systemic bugs in the existing CMS hinder optimal platform performance.
A mid-sized online betting operator seeking to enhance user experience with integrated odds comparison, real-time data analytics, and predictive betting tools.
The development of this comprehensive betting comparison and prediction platform is expected to significantly improve user engagement and decision-making accuracy. Key anticipated outcomes include an increase in active users by approximately 30-50%, enhanced platform reliability with bug fixes, and a more competitive edge by providing real-time, AI-driven insights. Additionally, the system's flexibility will allow for future feature expansion and scalability to accommodate a growing betting community.