Development of an Advanced Automotive ECommerce Platform with Enhanced Search and Integration Capabilities

The client struggles with providing an intuitive and secure online platform for vehicle performance insights and comparisons. Their existing systems lack seamless integration with CRM and internal data assets, leading to bottlenecks in customer journey and limited search functionality for vehicle attributes, which hampers sales and user retention.

A large automotive enterprise aiming to enhance its vehicle information and performance analysis offerings through an integrated, user-friendly online platform.

• Create a responsive, user-centric automotive eCommerce platform to showcase vehicle offerings and performance insights.
• Develop a comprehensive, synchronized database aligned with internal assets to facilitate efficient vehicle data management.
• Implement an advanced search functionality utilizing full-text and Boolean logic to enable sophisticated queries by vehicle characteristics.
• Ensure the platform is secure, scalable, standards-compliant, and highly reliable to support growing user base and data volume.
• Integrate seamlessly with existing CRM and file management systems to streamline customer data access and internal processes.
• Improve user engagement metrics, increase transaction volume, and enhance customer loyalty through an intuitive platform.

• Responsive web interface enabling vehicle browsing, comparison, and report viewing.
• User registration and authentication system with personalized dashboards.
• Feature to order benchmarks and generate comprehensive benchmark reports.
• Sharing functionality allowing users to invite colleagues via secure links.
• Backend data management system to handle large datasets with logical structuring and optimization.
• Integration with third-party data sources and internal CRM systems, specifically with file sync capabilities.
• Advanced search module supporting boolean logic and full-text search for detailed vehicle attribute queries.
• Design adherence to corporate branding guidelines with iterative redesigns aimed at data consistency and integrity.

• CRM system integration for unified customer data management
• File synchronization with internal document management systems
• Third-party vehicle data databases for comprehensive asset comparison

• High security standards and data privacy compliance
• System scalability to support increasing user load and data volume
• Performance metrics ensuring search responsiveness within microseconds
• Reliability with 99.9% uptime and robust error handling
• Compliance with industry standards and internal branding guidelines

The new automotive eCommerce platform is projected to increase customer engagement and loyalty by over 65%, reduce customer journey bottlenecks by approximately 85%, and boost daily transaction volume by 25%. It will facilitate a seamless, efficient, and secure service environment that supports enterprise growth and enhances competitive positioning.