The client faces challenges in providing an immersive virtual try-on experience that allows customers to keep their existing glasses on while trying on new eyewear virtually. Technological limitations previously prevented real-time removal and replacement of glasses in live video feeds, restricting the realism and convenience of the AR shopping experience.
A large-scale retailer specializing in optical products, seeking to enhance customer experience through innovative AR solutions for online and in-store shopping.
The implementation of this advanced AR try-on application is expected to significantly enhance the customer shopping experience by allowing realistic virtual try-ons with real-world glasses retained. Anticipated outcomes include increased brand recognition, higher customer engagement, and a measurable boost in sales figures, mimicking previous successful deployments that achieved substantial market differentiation and consumer interest.