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Developing a Scalable eCommerce Platform to Drive Revenue Growth and Customer Engagement
  1. case
  2. Developing a Scalable eCommerce Platform to Drive Revenue Growth and Customer Engagement

Developing a Scalable eCommerce Platform to Drive Revenue Growth and Customer Engagement

coherentsolutions.com
eCommerce

Business Challenges Faced by Retailers in Digital Commerce

The retailer encountered difficulties in rapidly accessing skilled IT resources to maintain agility in platform development, keeping pace with technological advances, and meeting ambitious sales and customer engagement goals. In-house recruitment and management proved to be time-consuming and costly, hindering timely enhancements and innovation in their online shopping experience.

About the Client

A mid-sized retail company seeking to enhance its online sales platform, improve customer experience, and expand its market reach.

Key Goals for the New Digital Commerce Development Project

  • Create a robust, scalable eCommerce platform that supports increased mobile and tablet usage, enhancing user experience during peak shopping periods.
  • Ensure timely delivery of strategic digital initiatives to capitalize on seasonal demand surges.
  • Facilitate the establishment of new customer partnerships and drive significant revenue growth through platform enhancements and customization.

Core Functional Specifications for the eCommerce Platform

  • Dedicated cross-functional team including project management, business analysis, development, and quality assurance to ensure seamless collaboration.
  • Training modules and platform expertise development to leverage eCommerce platform capabilities.
  • Continuous customization options to align the platform with specific business needs and improve user experience.
  • Mechanisms for timely milestone delivery aligned with strategic business timelines.

Preferred Technologies and Architectural Approaches

Comprehensive training on chosen eCommerce platforms
Agile development practices
Collaborative product team methodologies

External System and Service Integrations

  • Mobile and tablet device analytics tools for user behavior tracking
  • Payment gateways and logistics systems for order fulfillment
  • Customer relationship management (CRM) systems

Non-Functional Requirements for Platform Performance and Security

  • Scalable architecture supporting rapid growth in customer base and transaction volume
  • High availability to ensure seamless shopping experience during peak seasons
  • Security protocols compliant with industry standards to protect customer data

Anticipated Business Outcomes from the New Platform Development

The new eCommerce platform is expected to significantly increase mobile and tablet device adoption, leading to a more seamless customer shopping experience. Timely completion of strategic initiatives will better position the retailer for seasonal demand surges. The initiative aims to facilitate new customer acquisitions and partnerships, ultimately driving substantial revenue growth and strengthening market position.

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