Development of an Abandonment Recovery and Engagement Platform for eCommerce Websites

The client faces significant visitor drop-offs at critical points on their website, resulting in lost sales opportunities. They lack an effective system to re-engage visitors before they leave, and do not have real-time analytics or customizable engagement tools to optimize conversions.

A mid-sized online retail platform seeking to reduce cart abandonment and increase customer re-engagement through targeted popup offers and analytics.

• Implement an integrated platform that detects user exit intent and triggers targeted engagement popups.
• Enable creating personalized, customizable engagement widgets tailored to different website segments.
• Incorporate real-time analytics with intuitive visualizations to monitor visitor behavior, popup performance, and engagement metrics.
• Facilitate seamless billing and subscription management for the platform’s SaaS offering.
• Enhance system performance, scalability, and security to support a growing user base.

• Exit intent detection to trigger engagement popups when users attempt to leave the site.
• Custom widget builder enabling users to design tailored engagement prompts that fit their website aesthetics.
• Integration with various payment gateways for subscription billing and renewal charging.
• Real-time analytics module providing statistics such as visitor numbers, popup open rates, and engagement metrics, displayed via user-friendly charts.
• Subscription management features allowing users to subscribe, renew, and manage their platform plans.

• Payment gateways for billing and subscription management
• Website analytics tools for visitor data collection
• Email service providers for remarketing and notification mails

• Scalability to support additional website integrations and increased user load
• Low latency response times for real-time analytics and engagement triggers
• Robust security measures to protect user data and payment information
• High availability with minimal downtime for business-critical functionalities

The new system aims to enhance visitor re-engagement, leading to increased conversions and sales. Anticipated results include improved analytics insights, higher popup engagement rates, and a measurable lift in revenue attributed to reduced cart abandonment and optimized user interaction.