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Development of Amazed Web Marketplace

appetiser.com.au

eCommerce

Hospitality & leisure

Tourism

Consumer products & services

Need for Expanded Market Reach and Revenue Streams

MyDeal, a successful online marketplace, seeks to leverage its existing customer base and proprietary technology to tap into the rapidly growing experiences market. They aim to diversify their revenue streams and enhance brand value by offering a platform for discovering and booking local activities and events, complementing their existing product offerings.

About the Client

MyDeal, now owned by Woolworths, is an established online marketplace seeking to expand its offerings and reach by launching a web application focused on local experiences and activities.

Project Goals

Launch a scalable web application for discovering and booking local experiences.
Expand MyDeal's market reach beyond product sales.
Increase brand engagement and customer loyalty.
Generate new revenue streams through commission on experience bookings.
Leverage existing MyDeal customer base for rapid user adoption.

Core Functionalities

User account management (registration, login, profile).
Experience search and filtering (location, category, date, price).
Detailed experience listings with descriptions, images, and reviews.
Secure online booking and payment processing.
Supplier account management (listing creation, availability management, booking management).
Review and rating system for experiences.
Admin panel for content management and reporting.

Technology Stack

Proprietary technology developed for MyDeal mobile app (details TBD).

Cloud-based infrastructure (AWS, Azure, or Google Cloud).

Secure payment gateway integration (e.g., Stripe, PayPal).

Robust API for integrations.

External System Integrations

Payment gateway integration.
Mapping service integration (e.g., Google Maps).
Potential integration with existing MyDeal customer database.

Non-Functional Requirements

High scalability to accommodate future growth.
Secure and reliable platform with robust security measures.
Excellent performance and responsiveness.
Mobile-friendly design (responsive web design).
Compliance with relevant data privacy regulations.

Expected Business Impact

The Amazed web application is expected to significantly expand MyDeal's market reach, drive revenue growth, enhance brand value, and solidify its position as a leading online marketplace. By capitalizing on the growing experiences market and leveraging its existing customer base, MyDeal can achieve substantial financial returns and strengthen its competitive advantage.