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Development of AI-Powered Customer Engagement Platform for Retail Sector
  1. case
  2. Development of AI-Powered Customer Engagement Platform for Retail Sector

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Development of AI-Powered Customer Engagement Platform for Retail Sector

unosquare.com
Retail
eCommerce
Information technology

Current Challenges in Customer Retention and Personalization

Legacy systems hinder personalized marketing, lack real-time inventory visibility, and fail to leverage customer behavior data for targeted engagement, resulting in declining repeat purchases and cart abandonment rates exceeding 65%.

About the Client

Mid-sized retail chain expanding digital presence through omnichannel customer experiences

Strategic Goals for Digital Transformation

  • Implement AI-driven product recommendations
  • Create unified customer profiles across channels
  • Reduce cart abandonment by 40% within 12 months
  • Enable real-time inventory synchronization

Core System Capabilities

  • Machine learning-based recommendation engine
  • Multi-channel customer journey mapping
  • Dynamic pricing engine
  • Headless commerce architecture with API-first design

Technology Stack Requirements

Node.js
React
GraphQL
AWS Lambda
MongoDB

Third-Party System Integrations

  • Payment gateways (Stripe/Adyen)
  • ERP system (SAP S/4HANA)
  • Email marketing platform (Mailchimp)
  • Customer support chatbot (Zendesk)

Operational and Performance Criteria

  • 99.99% uptime SLA
  • Support 10,000 concurrent users
  • Sub-200ms API response times
  • GDPR-compliant data handling

Projected Business Outcomes

Anticipated 25% increase in average order value through personalized recommendations, 50% reduction in manual marketing efforts via automated segmentation, and $2M+ annual savings from optimized inventory management processes.

More from this Company

Development of an AI-Powered Customer Engagement Platform for a Retail Chain
Development of an AI-Powered Customer Engagement Platform for a Global Retail Chain
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Development of Scalable E-commerce Platform with Integrated Inventory Management