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Development of AI-Powered Customer Engagement Platform
  1. case
  2. Development of AI-Powered Customer Engagement Platform

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Development of AI-Powered Customer Engagement Platform

unosquare.com
Retail
eCommerce
Information technology

Current Challenges

Inefficient customer segmentation leading to generic marketing campaigns, lack of real-time inventory visibility across channels, and declining customer retention rates due to impersonal shopping experiences.

About the Client

Multinational retail chain operating 500+ stores across North America and Europe with omnichannel sales platforms

Project Goals

  • Implement AI-driven customer segmentation for targeted marketing
  • Create unified inventory management system across all sales channels
  • Develop personalized customer experience features
  • Improve customer retention by 25% within 12 months

Core System Requirements

  • Real-time inventory tracking with low-stock alerts
  • AI-powered purchase prediction engine
  • Personalized product recommendation API
  • Unified customer profile across web/app/in-store
  • Automated targeted marketing campaign builder

Technology Stack

React.js for frontend
Node.js with Express
MongoDB Atlas
Python with TensorFlow for AI models
AWS cloud infrastructure

System Integrations

  • Existing ERP system (SAP S/4HANA)
  • Payment gateways (Stripe, PayPal)
  • Third-party logistics APIs
  • Google Analytics 4

Performance Criteria

  • 99.99% uptime SLA
  • Support 100,000 concurrent users
  • Response time < 200ms for 95% of requests
  • GDPR and CCPA compliance
  • Horizontal scalability for seasonal traffic

Expected Business Impact

Projected 35% increase in marketing campaign ROI, 40% reduction in inventory management overhead, and 20% boost in average order value through personalized recommendations, with overall customer satisfaction scores expected to rise by 30 points.

More from this Company

Development of an AI-Powered Customer Engagement Platform for a Retail Chain
Development of an AI-Powered Customer Engagement Platform for a Global Retail Chain
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Development of Scalable E-commerce Platform with Integrated Inventory Management