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Legacy systems lack real-time personalization capabilities, fragmented customer data across platforms, and inability to predict purchasing trends, resulting in declining customer retention and missed revenue opportunities.
Multinational retail chain operating both physical stores and digital platforms, seeking to enhance customer personalization and operational efficiency.
Anticipated 35% increase in customer retention, 25% boost in average order value through personalized recommendations, and 40% reduction in marketing campaign deployment time, positioning the client as a digital innovation leader in retail.