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Development of AI-Driven Multichannel Advertising Platform with Scalability Enhancements

99x.io

Advertising & marketing

Information technology

Challenges in Scaling and Domain Expertise

The platform faced quality issues during scaling due to lack of quality strategy, required rapid implementation of customer feedback, and needed specialized technical expertise to maintain competitive advantage in the advertising technology domain.

About the Client

A global startup developing an AI-powered digital advertising platform for small and medium-sized businesses

Platform Enhancement Goals

Enhance platform scalability and architectural integrity
Implement advanced AI-driven ad optimization capabilities
Establish robust quality assurance processes
Improve cross-functional collaboration in distributed teams
Maintain market leadership through continuous innovation

Core System Capabilities

Automated ad spend optimization across multiple channels
Real-time performance analytics dashboard
Cross-platform campaign management interface
AI-driven audience targeting system
Dynamic budget allocation algorithm

Technology Stack Requirements

Artificial Intelligence/Machine Learning frameworks

Cloud-native architecture (AWS/Azure)

Microservices architecture

Real-time data processing systems

Platform Integrations

Facebook Ads API
Google Ads API
LinkedIn Marketing Solutions
Instagram Business Tools
Payment processing systems

System Quality Attributes

High availability (99.9% uptime)
Horizontal scalability for global expansion
Data security and privacy compliance (GDPR)
Low-latency ad optimization decisions
Cross-browser compatibility

Business Value Projections

Enables small businesses to achieve 30-40% higher ROI on advertising spend through AI optimization, supports 5x platform growth in user base while maintaining performance, and reduces operational costs by 25% through automated campaign management.