Development of a Web-Based Experience Marketplace Platform for Business Growth and Customer Engagement

The client faces challenges in reaching a broader audience for unique local experiences, with existing offline or mobile-only channels limiting growth. While they have a loyal customer base, they lack a unified web platform that facilitates discovery, booking, and connections between customers and local experience providers, restricting their market expansion and competitive positioning within the fast-growing experiential services industry.

A fast-growing startup with a substantial customer base seeking to expand into online experience booking and marketplace operations to increase brand visibility, drive new revenue streams, and compete with established global platforms.

• Develop a user-friendly web application enabling customers to discover, search, and book local experiences and activities.
• Create an onboarding process for experience providers to list their offerings and manage bookings efficiently.
• Leverage proprietary technology to ensure a seamless, fast, and reliable platform capable of handling rapid growth.
• Expand market reach to international regions, starting with Australia, then scaling to New Zealand, USA, and UK, aiming to attract over 250 suppliers initially.
• Position the platform to challenge leading brands within a $145 billion market growing at 20% annually, targeting increased engagement and revenue growth.

• Experience browsing with search filters and categories for tailored discovery.
• Provider portal for onboarding, managing listings, and tracking bookings.
• Secure customer and provider authentication and account management.
• Integrated booking system with calendar management and payment processing.
• Multi-region support with language and currency localization.
• Analytics dashboard for providers to monitor performance and engagement.
• Responsive design optimized for desktop and mobile devices.
• Admin control panel for platform oversight and content moderation.

• Payment processing solutions for booking transactions.
• Local experience providers' inventory management systems.
• Localization services for multi-region support.
• Analytics and marketing tools for growth monitoring.
• Third-party review and rating platforms.

• Platform must support over 250 providers initially with scalability to handle increased user traffic as the platform expands.
• System uptime SLA of 99.9%.
• Data security and privacy compliance across regions (e.g., GDPR).
• Page load times under 3 seconds on standard broadband connections.
• Responsive design compatibility across devices and browsers.

The new web marketplace aims to significantly boost user engagement by attracting over 250 initial suppliers and robust customer traffic across multiple regions. By enabling easier discovery and booking of local experiences, the platform is expected to facilitate growth within a $145 billion industry, with an anticipated annual growth rate of 20%, leading to increased revenue, enhanced brand presence, and stronger market competitiveness.