Development of a Robust, User-Centric Mobile App for Enhanced Customer Engagement and Reliability

The client's existing mobile application exhibited high instability and frequent crashes, resulting in a poor user experience and a low customer rating. This instability hindered user engagement and growth, emphasizing the need for a stable, reliable, and feature-rich mobile platform to better serve and attract customers.

A regional or national consumer-focused brand seeking to improve digital customer experience through a reliable and feature-rich mobile application.

• Achieve a 99.9% crash-free session rate within 6 months post-deployment.
• Increase monthly active users by at least 50% through enhanced app stability and new features.
• Implement features that allow users to skip queues, order food for pickup, view nutritional information, find nearest locations, and earn rewards.
• Enhance overall user experience to target at least a 4.5-star rating and work toward a 5-star rating.
• Support ongoing app refinement and feature expansion based on user feedback.

• Mobile ordering feature enabling users to skip queues and place takeaway orders efficiently.
• Display of comprehensive nutritional and allergen information within the app menu.
• Location services for finding the nearest store location with a simple press.
• Rewards program integration to offer exclusive benefits and facilitate user engagement.
• Robust session management ensuring high stability and minimal crashes (target 99.9% crash-free rate).
• User login and membership management for personalized experiences and reward tracking.
• In-app notifications and updates to inform users of promotions and order status.

• Payment gateways for seamless transaction processing
• Location services API for store locator functionality
• User rewards and membership management system
• Nutritional database for dietary information
• Push notification services for user engagement

• Achieve a 99.9% crash-free session rate within 6 months of launch.
• Ensure app response times do not exceed 2 seconds for 95% of interactions.
• Support scalability for increasing user base and transaction volume.
• Maintain data security and privacy in compliance with industry standards.

The new mobile app is expected to significantly enhance customer satisfaction and engagement, with a projected 51% increase in active users, a substantial reduction in app crashes to a 99.9% crash-free session rate, and improved customer ratings approaching 5 stars. These improvements will support increased brand loyalty, higher transaction volumes, and stronger market positioning.