Development of a Web Platform to Democratize Access to Horse Racing Ownership and Engagement

The client faces a challenge of limited accessibility within the horse racing industry, where high costs restrict participation largely to the wealthy, resulting in low engagement from younger and diverse audiences. The manual processes and exclusivity hinder potential fans and investors from actively engaging with the sport, threatening long-term industry vitality and community growth.

A mid-sized sports entertainment organization aiming to broaden participation and engagement in horse racing through digital transformation.

• Create a secure and user-friendly web platform enabling users to purchase and manage shared ownership of racehorses.
• Reduce the financial and participation barriers that prevent wider demographic engagement, especially targeting younger audiences in their 30s.
• Foster a vibrant community through real-time updates, exclusive events, and direct connections with horses and caregivers.
• Generate sustainable revenue through micro-share purchases to support platform growth and industry engagement.
• Increase overall participation in horse racing ownership by a significant margin, leveraging digital access and community features.

• Secure online share purchase workflow allowing users to buy, sell, and transfer horse shares.
• User account management with personalized dashboards for tracking shares and engagement activities.
• Real-time updates and notifications on race meetings, horse performance, and ownership status.
• Community features including exclusive events, connections with horse caregivers, and sharing of experiences.
• Payment processing integration for micro-share transactions and fund management.
• Content management system for updates, news, and event scheduling.

• Secure Payment Gateway for micro-transaction processing
• Real-time data feeds from horse racing events and performance metrics
• User authentication and identity management systems
• Event management and notification platforms

• Platform must handle at least 10,000 concurrent users with optimal performance.
• Transaction security complying with industry standards such as PCI DSS.
• Reliable, real-time updates with minimal latency.
• Scalable architecture to accommodate future growth in user base and event data.

This platform is expected to significantly lower participation costs, enabling broader community involvement and increased ownership engagement. It aims to attract a younger demographic, facilitating a deeper connection to horse racing, resulting in increased user participation, revenue growth through micro-shares, and long-term industry revitalization.