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Development of a User-Friendly Online Marketplace for Event Service Bookings
  1. case
  2. Development of a User-Friendly Online Marketplace for Event Service Bookings

Development of a User-Friendly Online Marketplace for Event Service Bookings

appetiser.com.au
eCommerce
Media
Advertising & marketing

Identifying Challenges in Simplifying Event Service Bookings

Clients face difficulties in efficiently discovering and booking various event service providers—such as entertainers, caterers, and photographers—due to fragmented information, complex communication channels, and hidden costs. This hampers their ability to plan memorable events seamlessly and reliably.

About the Client

A medium-sized online platform that connects consumers with event service providers, aiming to simplify event planning and booking processes.

Goals for Streamlining Event Service Marketplace Platform

  • Create an intuitive platform enabling users to browse and compare service providers with comprehensive, transparent information.
  • Implement a booking process that eliminates the need for phone calls and haggling, ensuring clear pricing and service details.
  • Increase user engagement and satisfaction by providing detailed provider profiles and reviews.
  • Achieve a high conversion rate by optimizing user experience and reducing barriers to booking.
  • Enhance operational efficiency for service providers through an integrated dashboard for managing bookings and profiles.

Core Functional Specifications for the Event Service Marketplace

  • Provider Listings: Ability for users to browse and filter service providers by categories, location, ratings, and availability.
  • Provider Profiles: Detailed information pages including essential service details, pricing, availability, and user reviews.
  • Search and Filtering: Advanced search options to quickly find relevant providers based on user preferences.
  • Booking System: Streamlined booking interface that captures user requirements, confirms availability, and processes payments without phone interaction.
  • User Accounts & Reviews: User registration system with review and rating functionalities to aid decision-making.
  • No Hidden Costs: Transparent presentation of all costs upfront to eliminate hidden charges.
  • Responsive Design: Fully mobile-optimized interface for seamless experience across devices.

Technological Framework and Architecture Preferences

Modern JavaScript frameworks for frontend (e.g., React, Angular, Vue.js)
Backend development using Node.js or similar scalable frameworks
Cloud-based hosting with scalable infrastructure (e.g., AWS, Azure)
RESTful API architecture for system integrations

External Systems and Service Integrations Needed

  • Payment gateways for secure transaction processing
  • Third-party review and rating platforms
  • Location and mapping APIs for geolocation and venue suggestions
  • Calendar and availability management systems

Performance, Security, and Scalability Expectations

  • System should handle at least 10,000 concurrent users with minimal latency
  • Ensure data security and compliance with relevant privacy standards
  • Responsive performance with page load times under 2 seconds
  • High availability and reliable uptime (99.9%)
  • Flexible scalability to accommodate growth in user base and provider listings

Projected Business Benefits and Expected Outcomes

The new platform is expected to significantly enhance user engagement and satisfaction by simplifying the event planning process, reducing booking time, and increasing transaction transparency. Targeted improvements include a 20-30% increase in booking conversions and a reduction in booking inquiries via phone or email, leading to increased revenue and operational efficiency for service providers.

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