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Development of a User-Friendly Dynamic QR Code Management Platform with Advanced Analytics and Integration Capabilities

99x.io

Advertising & marketing

Challenges in QR Code Campaign Management

Businesses lacked a user-friendly platform to create dynamic QR codes with real-time analytics, leading to inefficient marketing campaigns, limited customer engagement, and poor performance tracking. Existing solutions offered basic functionality without scalability, security compliance, or integration capabilities.

About the Client

A technology platform enabling businesses to create, track, and optimize dynamic QR code campaigns with advanced analytics and customization features.

Platform Modernization Goals

Develop a minimum viable product (MVP) for dynamic QR code generation
Enhance platform performance and security compliance
Implement scalable architecture for future growth
Integrate third-party functionalities to expand capabilities
Improve user engagement through customizable features

Core System Requirements

Dynamic QR code creation with multiple type options
Real-time campaign analytics dashboard
Custom permission management system
Caching mechanisms for database optimization
Affiliate.com integration for referral marketing

Technology Stack

Laravel

Vue.js

Caching mechanisms

Third-Party Integrations

Affiliate.com

System Requirements

Scalable architecture for high-volume QR code generation
Compliance with security standards (GDPR, etc.)
High-performance response times through optimized code
Maintainable codebase with reduced vulnerabilities
Cross-platform compatibility for web and mobile use

Expected Business Outcomes

The modernized platform will enable businesses to launch data-driven QR campaigns with measurable ROI, increase customer engagement through personalized experiences, generate new revenue streams via affiliate integrations, and maintain a secure, scalable infrastructure for long-term growth.